Getting your first freelance client can feel intimidating. You have the skills, the drive, and maybe even a portfolio, but finding that first person willing to pay for your work can feel like a huge leap.

The good news is, every freelancer has been there, and there are clear, simple steps you can take to get started.

Step 1
Get your portfolio ready

Before you start looking for clients, make sure you have something to show. Even if you haven’t had paid work yet, you can use:

• Passion projects that reflect your style

• Case studies from school, bootcamps, or practice work

• Reimagined designs of existing brands or apps (just note that they’re personal projects)

You don’t need dozens of pieces — three to five solid projects are enough. Add a short description to each one explaining the problem, your approach, and the outcome. This shows how you think, not just what you designed.

The goal isn’t to show famous clients. It’s to prove your skills and give people a sense of your process and taste.

Step 2
Define what you offer

Clients need clarity. Saying you “do design” is too broad. Narrow it down to the kind of work you want to be hired for first.

• Logo and brand identity?

• Social media graphics?

• Website design?

• UI/UX for apps?

Starting specific makes it easier for people to understand and recommend you. For example, “I design clean, professional websites for small businesses” sticks more than just “I do design.”

Being specific helps clients understand exactly how you can help and makes you easier to recommend.

Step 3
Tap into your existing work

Your first client often comes from people you already know. Let friends, family, former classmates, or coworkers know you’re available.

• Post on LinkedIn, Instagram, or Twitter/X about taking on projects

• Email a few people who might have connections

• Offer a “friends and family” rate for your very first project if it helps you get started

A simple post or email can go far. Even if your contacts don’t need design work, they might know someone who does. Make it clear what kind of work you’re offering so they can connect you.

Word of mouth is still one of the best ways to land freelance opportunities.

Step 4
Look in the right places

There are plenty of places to find freelance work, but not all are equally useful when you’re starting out.

• Freelance platforms: Upwork, Fiverr, Contra, or Toptal (competitive but accessible)

• Creative communities: Dribbble, Behance, or Qonnect (Qensa’s directory)

• Local opportunities: Small businesses, nonprofits, or local events often need design help but can’t hire full-time staff

Choose one or two areas to focus on instead of spreading yourself thin. For example, try a freelance platform while also reaching out to local businesses.

Don’t get discouraged if it takes time. Freelance platforms are competitive, but they can help you build your first experience.

Step 5
Pitch with confidence

When you find an opportunity, focus on the client’s needs instead of only your skills.

• Start with a short intro about who you are

• Highlight one or two relevant examples from your portfolio

• Explain how you’ll solve their problem in clear and simple language

• End with an easy call to action, like “Would you like to set up a quick call?”

Keep pitches short — two or three paragraphs or a few bullet points. If you’re reaching out cold, mention something specific about their business so they know it’s not a generic message.

Keep it short and client-focused. They don’t want your whole life story, they just want to know if you can help them.

Step 5
Make the experience great

Once you land that first project, focus on making it a success. Deliver on time, communicate clearly, and make the process smooth.

A few small touches go a long way:

• Share quick updates so the client feels involved

• Be upfront about timelines and revisions

• Add a little extra polish, like a bonus mockup or small style guide

A happy client often turns into repeat work or referrals. Even one small project done well can open the door to your next few clients.

The takeaway
Landing your first freelance client is about preparation, clarity, and persistence. Get your portfolio ready, define your focus, tap your network, and look in the right places. Pitch with confidence and make the experience smooth, and you’ll be on your way to building a freelance career.