For years, the link in bio was just a utility. It gave you one link that pointed to a bland list of other links. Tools like Linktree and Beacons made it easy to set up, but they didn’t make it personal. For designers and creatives, that was never enough.

A list of buttons can’t capture your style, your process, or your work.

In 2025, that is starting to change. Designers are reinventing the link in bio and turning it into something more: a customizable personal webpage, an online profile page, and even a professional microsite that works harder than a resume ever could.

Beyond a list of links, a full visual story

The traditional link in bio setup is limited. Most of the time, every page looks the same, and visitors only see a stack of buttons. That might work for influencers or casual creators, but for designers it feels flat.

Instead, creatives are transforming their link in bio into:

• An online portfolio builder that highlights real projects, not just socials

• A personal branding website that reflects their aesthetic and style

• A central hub for work, socials, and contact information

• A customizable link in bio that feels unique instead of generic

Why this shift is happening

First impressions happen online. A simple list of links doesn’t show off your creativity, and it definitely doesn’t tell your story. With tools like Qensa, designers can create a drag and drop website builder experience that feels simple but still looks polished.

These platforms make it possible to:

• Build a personal branding website in minutes

• Keep your portfolio fresh with an easy to update website

• Share client work, passion projects, and experiments all in one place

• Use a single hub to represent your creative identity

Where Qensa fits in

This is exactly where Qensa comes in. Unlike traditional link in bio tools that only point people to your other platforms, Qensa is built to be your creative home base. It combines the simplicity of an easy website builder with the flexibility of a customizable personal webpage designed specifically for creatives.

With Qensa, you can:

• Showcase your portfolio right next to your socials and contact info

• Spin up quick case study pages for freelance pitches or job interviews

• Experiment with layouts, colors, and widgets until the page feels like you

• Keep everything up to date in seconds with no code required

Qensa helps you turn your link in bio into something much bigger: a professional microsite that reflects your work and your personality.

The takeaway
The link in bio is no longer just a utility at the bottom of your profile. For designers, it is becoming the portfolio itself. When built with the right tool, it becomes a space that shows your skills, your brand, and your creative personality.

Your work deserves more than a stack of buttons. With Qensa, your online profile page can be as dynamic and expressive as your design portfolio.